Sunday 18 September 2011

Algorithm change may be open to abuse

Google have recently expanded its search result blocking feature, allowing users to block sites from their search results that they may not find useful or are not satisfied with.

"You can manage your list of blocked sites from the dashboard, which can be found in your Search Settings. You’ll see when you blocked a site and the reason that you did so, and you can unblock sites if you choose," search quality engineer Johannes Henkel said in a blog post.

Google said this should help users all over the world to take control of their search experience and personalise their results in this manner.
Npwebservices comment . . . . . .
Manipulation threat
"Google also said it has started incorporating data about sites people have blocked into its general search ranking algorithms to help users find more high quality sites.
This strategy is wide open to manipulation as businesses can negatively affect their competing listings with moderate know how and a range of IP addresses. No doubt you can already recruit resources in the far east that will offer services to damage competing listings.
Let’s hope the algorithm change does not place too much emphasis and negative point allocation to this data"

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